New Era Enterprises Data breach Exposed PII & PHI of over 150k people

On January 31, 2025, New Era Enterprises, Inc. discovered a significant data breach involving unauthorized access to sensitive consumer information. The breach occurred on two separate occasions, December 9, 2024, and December 18, 2024. The incident affected approximately 335,506 individuals across the United States.

The breach exposed sensitive personal, financial, and health-related information:

• Names
• Addresses
• Dates of birth
• Social Security numbers
• Driver's license numbers
• Financial account numbers (including credit or debit card numbers)
• Medical records and information related to medical treatments or diagnoses
• Health insurance policy numbers
• Medicare identification numbers

New Era Enterprises, Inc.'s response

Upon discovering the breach, New Era Enterprises, Inc. promptly initiated an internal investigation to determine the scope and impact of the incident. The company notified affected individuals via written letters sent through U.S. Mail on February 11, 2025.

In compliance with state and federal regulations, New Era Enterprises reported the breach to multiple government agencies, including:

• California Attorney General's Office on February 13, 2025
• Maine Attorney General's Office on February 12, 2025
• Massachusetts Attorney General's Office on February 12, 2025
• South Carolina Attorney General's Office on February 12, 2025
• Texas Attorney General's Office on February 13, 2025
• Vermont Attorney General's Office on February 12, 2025
• U.S. Department of Health and Human Services on February 11, 2025

It's been disclosed the breach affected individuals in multiple states:

• Texas: 152,819 individuals affected
• South Carolina: 7,048 individuals affected
• Massachusetts: 63 individuals affected
• Maine: 16 individuals affected

Given the severity and sensitivity of the exposed information, affected individuals are strongly advised to:

• Monitor financial accounts and statements closely for any suspicious activity.
• Consider placing fraud alerts or credit freezes on credit reports to prevent new accounts from being opened fraudulently.
• Review medical statements and insurance claims carefully for unfamiliar or unauthorized services.
• Report any suspicious activity promptly to financial institutions, health insurers, and law enforcement authorities.

Data Breach Class Action Lawsuits Filed

Several data breach class actions have been filed in the U.S. District Court for the Southern District of Texas:

• Sanchez v. New Era Enterprises, Inc. et al
• Case number: 4:25-cv-00732
• Plaintiff's firm: Kendall Law Group

• Midcalf v. New Era Enterprises, Inc. et al
• Case number: 4:25-cv-00775
• Plaintiff's firm:Foster Yarborough PLLC

• Stapp v. New Era Enterprises, Inc. et al
• Case number: 4:25-cv-00845
• Plaintiff's firm: Ellzey Associates PLLC

• Kirker v. New Era Enterprises, Inc. et al
• Case number: 4:25-cv-00969
• Plaintiff's firm: Federman & Sherwood

• Williams v. New Era Enterprises, Inc. et al
• Case number: 4:25-cv-01175
• Plaintiff's firm: Kendall Law Group

About New Era Enterprises, Inc.

Founded in 1984, New Era Enterprises, Inc. specializes in manufacturing and distributing high-quality NMR (Nuclear Magnetic Resonance) sample tubes and accessories. Headquartered in Vineland, New Jersey, the company generates approximately $5 million in annual revenue and employs nine individuals.

New Era Enterprises' product offerings include:

• NMR sample tubes of various sizes and materials
• Micro-tubes and capillaries for small sample volumes
• Cryo-probe experiment accessories
• RDC (Residual Dipolar Coupling) sample preparation apparatus
• Functionally modified sample tubes
• Accessories for TD NMR applications
• PhotoNMR experiment products
• Sample reaction monitoring devices