New Era Enterprises Data breach Exposed PII & PHI of over 150k people

On January 31, 2025, New Era Enterprises, Inc., a company specializing in NMR sample tubes and accessories, discovered a data breach that had occurred on December 9 and December 18, 2024. This breach has potentially exposed sensitive personal information of individuals, including social security numbers, medical records, and financial account details. The breach has affected a significant number of people across several states, with 152,819 individuals impacted in Texas, 16 in Maine, 63 in Massachusetts, and 7,048 in South Carolina.

The breach involved unauthorized access to consumer information, which included:

• Names and addresses
• Social Security numbers
• Financial information (e.g., account numbers, credit or debit card numbers)
• Medical information
• Health insurance information
• Dates of birth
• Health insurance policy numbers
• Medicare identification numbers
• Data related to medical treatment or diagnosis

The breach was disclosed to the California, Maine, Massachusetts, South Carolina, Texas, and Vermont Attorney General's offices in early February 2025. You can view the official disclosures through the following links: California Attorney General's website, Maine Attorney General's website, Massachusetts Attorney General's website, South Carolina Attorney General's website, Texas Attorney General's website, and Vermont Attorney General's website.

New Era Enterprises, Inc.'s Response

In response to this significant data breach, New Era Enterprises, Inc. has taken steps to notify affected individuals. On February 11, 2025, the company began sending written notifications via U.S. mail to those impacted. While specific details on additional resources or support offered to affected individuals have not been disclosed, it is crucial for those potentially impacted to remain vigilant.

If you believe you may be affected by this breach, consider taking the following steps:

1. Monitor your financial accounts and credit reports for any unusual activity.
2. Consider placing a fraud alert or credit freeze on your credit file.
3. Be cautious of any unsolicited communications requesting personal information.
4. Stay informed about any further updates from New Era Enterprises, Inc.