Clif Bars Class Action for Misleading Labels Settles for $12M

If you purchased certain Clif Bar products between April 2014 and March 2023 in California or New York, or between March 2019 and March 2023 in any other state, you may be eligible to claim a monetary award from a class action settlement.

Clif Bar & Company has agreed to pay $12,000,000 to settle a class action lawsuit for alleged misleading labeling of their products as healthy despite their added sugar content.

Who can submit a claim?

The Settlement Class includes all individuals who, during the "Class Period", purchased in the United States, for household use and not for resale or distribution, one of the "Class Products".

The Class Period is defined as:

• California and New York: April 19, 2014, to March 31, 2023,
• Outside of California and New York: March 31, 2019, to March 31, 2023

Class Products include:

• Original Clif Bars in labeling or packaging bearing the phrase “Nutrition for Sustained Energy”
• Clif Kid ZBars in packaging bearing claims such as “No High Fructose Corn Syrup” or “Nourishing Kids in Motion”

If you are unsure whether you are a Class Member, you can visit the Settlement Website or call the Settlement Administrator toll-free at (844) 537-1156.

How much can class members get?

Class Members who submit a valid claim are entitled to compensation based on the type and estimated amount of Class Products purchased during the Class Period.

Class Members, whether or not they provide Proof of Purchase, may receive varing amounts depending on the number of bars purchased:

• Up to 30 bars: $5
• Between 31 and 60 bars: $10
• More than 60 bars: $15

Class Members who provide Proof of Purchase may receive $15 for the first 60 bars, plus twenty-five cents ($0.25) for each additional bar up to a maximum recovery of fifty dollars ($50).

For example, if there is Proof of Purchase for 75 bars, that claimant may receive $15 + 15× $0.25 = $18.75.

These amounts are subject to a pro rata increase or decrease if the value of all approved Claims either exceeds or falls short of the amount available to Class Members.

Is proof required to submit a claim?

Claimants need to provide proof of purchase to claim higher awards. Without proof, they can still claim a smaller award by attesting they are a class member.

• Without Proof of Purchase: can claim up to $15 based on the number of bars purchased.
• With Proof of Purchase: can claim up to $50 based on the number of bars purchased.

How to claim an award

To claim an award, you can file a claim online by visiting the online claim form. Alternatively, you can print, fill out, and mail the claim form to the Settlement Administrator at:

Bars Class Action Administrator

P.O. Box 671

Baton Rouge, LA 70821

Claim steps

1. Complete all sections of the Claim Form.
2. Sign and date the Claim Form.
3. Provide any Proof of Purchase documentation you may have.
4. Submit the completed Claim Form to the Settlement Administrator by November 25, 2024.

How do I get paid?

Payments will be made to Class Members who submit valid and timely Claim Forms after the Court grants final approval to the Settlement, and after any appeals are resolved.

$12,000,000 Settlement Fund

The settlement fund of $12,000,000 will cover:

• Class Notice and Administration Expenses
• Attorneys’ fees and costs, up to one-third of the Settlement Fund
• Service Awards of $5,000 each for the Class Representatives
• Cash refunds for Class Members

Important dates

• Deadline to File a Claim: November 25, 2024
• Exclusion Deadline: October 22, 2024
• Final Approval Hearing: November 14, 2024

When is the Clif Bars Class Action payout date?

Payments will be made after the Court grants final approval to the Settlement, and after any appeals are resolved.

Why is there a class action settlement?

The lawsuit alleges that Clif Bar & Company violated certain laws in labeling its Clif Bars and ZBars with claims that made the products seem healthy, when Plaintiffs allege they were unhealthy due to their added sugar content.

Clif Bar denies any wrongdoing of any kind and maintains that its products are not unhealthy due to added sugar content and that the statements on its Clif Bars’ and ZBars’ labeling are true and not misleading.

What happens next?

The Court will hold a Final Approval Hearing to decide whether to approve the Settlement. If approved, payments will be distributed to eligible Class Members.