Lilly Lashes False Advertising $500K Settlement

If you purchased false eyelashes made with mink fur from Lilly Lashes labeled as "Cruelty Free" between June 7, 2018, and February 28, 2025, you may be eligible to claim up to $10 per unit from a class action settlement.

Lilly Lashes, LLC has agreed to pay $500,000 to settle a class action lawsuit for allegedly falsely advertising mink fur eyelashes as "Cruelty Free." The lawsuit, titled _Woodard v. Lilly Lashes, LLC_, was filed in 2022 in the Superior Court of California, Los Angeles County.

Who is eligible for a settlement payout?

Class members must meet all of the following criteria:

• You purchased Lilly Lashes false eyelashes made with mink fur labeled as "Cruelty Free."
• The purchase took place between June 7, 2018, and February 28, 2025.
• The purchase was for personal, family, household, or professional use.

How much is the Lilly Lashes class action payment?

Class members can submit for one of these options:

• With Proof of Purchase or Listed in Lilly Lashes' Records: $10 per unit purchased, with no cap.
• Without Proof of Purchase and Not Listed in Lilly Lashes' Records: Limited to $10 per household, regardless of the number of units claimed.

All payments will be adjusted on a pro rata basis, determined by the number of claims filed.

How to claim a class action rebate

To claim your settlement payment, class members must submit a claim form by the deadline of May 15, 2025. You can file a claim online or print the PDF claim form and mail it to the settlement administrator.

Settlement Administrator's mailing address: Lilly Lashes Settlement Administrator, PO Box 231, Valparaiso, IN 46384.

Required proof

Proof of Purchas Claims that are not submitted with a Claimant Identification Number require supporting documentation such as receipts, credit card statements, or bank statements showing proof of purchases.

Payout options

Payments will be issued electronically via:

• Venmo
• PayPal
• Zelle
• Direct Deposit
• Paper check mailed to the address provided

$500,000 class action settlement fund breakdown

The settlement fund of $500,000 will cover the following expenses:

• Settlement administration costs: Up to $104,000
• Attorneys' fees: Up to $166,667
• Attorneys' expenses: Up to $25,000
• Service award to class representative: $10,000
• Payments to approved claimants: Remaining settlement funds

Important dates

• Fairness Hearing: July 29, 2025
• Deadline to File a Claim: May 15, 2025

When is the Lilly Lashes class action settlement payout date?

The final hearing is scheduled for July 29, 2025. Payments to class members with valid claims will be issued after the judge grants final approval and any appeals are resolved.

Why was Lilly Lashes sued?

The class action lawsuit alleges that Lilly Lashes falsely advertised their mink fur eyelashes as "Cruelty Free." The plaintiff claims this labeling misled consumers. Lilly Lashes denies any wrongdoing, but has agreed to settle to avoid extensive litigation costs and the possibility of a trial.

As part of the settlement, Lilly Lashes has agreed to remove the "Cruelty Free" claim from its mink fur eyelash products and associated marketing materials.

Sources

1. Official Settlement Website
2. Class Notice
3. Settlement Website FAQ Page