Varsity Brands Inc Data Breach Affects 65,669 People

On May 22, 2024, Varsity Brands Inc, a company known for its involvement in promoting school pride and student engagement through sports and spirit-related activities, experienced a significant data breach.

The breach was discovered two days later, on May 24, 2024. This incident affected a total of 65,669 individuals across the United States, with specific impacts noted in states such as Texas (10,236 individuals), Maine (90 individuals), and Massachusetts (912 individuals).

The breach exposed a range of sensitive consumer information, including:

• Social Security numbers
• Medical records
• Financial account details
• Driver’s licenses
• Government-issued ID numbers (e.g., passport, state ID card)
• Health insurance information
• Dates of birth

The breach was publicly disclosed on October 14, 2024, and consumers were notified via U.S. Mail. The breach has been reported to the Attorney General's offices in several states, including California, Texas, Massachusetts, and Maine.

Varsity Brands' Response

In response to the breach, Varsity Brands Inc has taken steps to notify affected individuals and relevant authorities. They have sent out notifications via U.S. Mail to inform consumers about the breach and provide guidance on protective measures.

The company is likely working with cybersecurity experts to investigate the breach and enhance their data protection measures, although specific details on these actions have not been disclosed.

Steps to take if you are affected

If you have been affected by this data breach, it is crucial to take immediate steps to protect your personal information:

1. Monitor your financial accounts: Regularly check your bank and credit card statements for any unauthorized transactions.
2. Check your credit report: Obtain a free credit report from each of the major credit bureaus and review it for any unfamiliar accounts or activities.
3. Consider a credit freeze: A credit freeze can prevent new accounts from being opened in your name.
4. Stay alert for phishing scams: Be cautious of emails or messages that ask for personal information, as scammers may attempt to exploit the breach.
5. Update your passwords: Change passwords for your online accounts, especially if you use the same password across multiple sites.